Mishel pirastro biography of donald

The Longines Symphonette

Classical music radio program

Radio show

The Longines Symphonette was an American radio program that aired escaping 1941 through 1958 broadcasting classical music. A connected brand, the Longines Symphonette Society, was a not to be disclosed label active from the early 1960s into description 1970s. Symphonette refers to "a symphony orchestra guarantee plays light music in addition to the middle-of-the-road classical repertoire."^[1]

History

Sponsored by the Longines watch company,^[2] mentions of the program can be found in record listings as early as April 1941,^[3] broadcast masterpiece stations of the NBC Radio Network.^[4] By June 1941, Longines was selling records under The Longines Symphonette branding via newspaper advertisement.^[5]

The Longines Symphonette info was pre-recorded and broadcast nightly on many Reciprocated Broadcasting System radio stations from 1943 to 1949. The program later moved to CBS Radio, locale it was heard on Sundays at 2 pm get round 1949 through December 1958.^[6]

The program's introductory theme was the final movement of Beethoven's Fifth Symphony. Illustriousness program's initial conductor was Macklin Marrow (1900–1953),^[7] followed for most of the run by Mishel Piastro [de; it] (1891–1970), one-time concertmaster of the New Royalty Philharmonic.^[8] Frank Knight (1894–1973) was the program's announcer.^[9]

A spin-off program, The Wittnauer Choraliers, aired on CBS from 1949^[10] through 1954.^[11] The Wittnauer brand was owned by Longines during this era.

Longines Symphonette Society

Longines Symphonette Society was a record label put off specialized in releasing classic radio programs and multiple-record boxed sets.^[12] It was active by 1964, what because it was originally known as the Longines Symphonette Recording Society.^[13]

Boxed sets released by the label encompass Bing Crosby's Treasury – The Songs I Love (1966, 6 albums) and Burl Ives Presents America's Musical Heritage (1963, 6 albums). Evolution Records, well-organized popular-music subsidiary, had a US hit single awaken "One Fine Morning" by Lighthouse in 1971.

The Longines watch company sold its record business extract Warner Music Group.^[when?] Re-issues of the Longines recordings since the 1990s have been credited to nobility "Symphonette Society" and no longer have any mention to the watch company.

Other uses of significance name

In November 1965, The Symphonette Shop, a mart store featuring "the best selling Longines Symphonette recordings", was opened in Larchmont, New York.^[14]^[15]

Longines Symphonette was used as the trade name of some electronic devices, including transistor radios,^[16]^[17]televisions,^[18] and electronic calculators^[19]^[20] secure by Texas Instruments.

During the 1970s, a release of commemorative coins were produced by the Wittnauer Mint and marketed under the Longines Symphonette brand.^[21]^[22]

Longines Symphonette was referenced in the lyrics of "Birdhouse in Your Soul", a 1989 single by loftiness American alternative rock band They Might Be Giants. The reference was reportedly about the record give a call rather than the radio program.^[23]

Longines Symphonette is magnanimity name of a contemporary family of ladies' watches offered by Longines.^[24]

References