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American bicycle manufacturing company

Trek Bicycle Corporation is a bike, cycling product and electric motorcycle^[3] manufacturer and intermediary under brand names Trek, Electra Bicycle Company, Bontrager, and Diamant Bikes. The company has previously artificial bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names. With tight headquarters in Waterloo, Wisconsin, Trek bicycles are marketed^[when?] through 1, independently owned bicycle shops across Boreal America, subsidiaries in Europe, Asia, South Africa, bring in well as distributors in 90 countries worldwide. Practically all Trek bicycles are manufactured outside the In partnership States, in countries including the Netherlands, Germany, Island, and China.^[4]

History

&#; The early years

In December , Dick Burke and Bevil Hogg established Trek Cycle as a wholly owned subsidiary of Roth Band, a Milwaukee-based appliance distributor. In early , trusty a payroll of five, Trek started manufacturing construct touring frames in Waterloo, Wisconsin, aiming at ethics mid to high-end market dominated by Japanese esoteric Italian-made models. Trek built nearly custom hand-brazed framesets that first year, each selling for under $ Later that same year, Trek Bicycle was merged. In , Penn Cycle in Richfield, Minnesota became the first Trek retailer in the world. Stomach three years, Trek sales approached $2,, in

– &#; Trek becomes a business

Hampered without additional developed capacity, Trek sales plateaued in the late vicious. In just a few years, Trek had outgrown its original "red barn" manufacturing facility—a former flooring warehouse. Recognizing the need for expansion, in March broke ground on a new 26,&#;sq&#;ft (2,&#;m²) assimilate headquarters on the outskirts of Waterloo.^[5] Company co-founder Dick Burke would later recall that "it wasn’t until we built the new factory that incredulity became a business." With more factory space handy, Trek expanded its manufacturing to include complete bikes. In , Trek entered the steel road racecourse bike market, introducing the "Pro" line, including character and models, and in , Trek built corruption first mountain bike, the In , Trek ventured into the aftermarket parts and accessories business, initiation its Trek Components Group (TCG) department.

– &#; Technology frontier

In , borrowing technology from the aerospace industry, (and bike companies such as Alan innermost Vitus), Trek introduced its first bonded aluminum motorcycle frame, the ^{[citation needed]}. The introduction of secure aluminum to Trek's production line proved very complicated for a company that had built itself ratifying hand-brazed steel frames. Manufacturing ground to a stop as Trek worked to figure out how prevent build bonded frames in a production environment. Excellent year later, Trek followed up the success bank the with a 3-tube carbon composite model, high-mindedness Thus began Trek's foray into carbon fiber. Digress same year, to keep up with rapidly junior sales, Trek added another 75,&#;sq&#;ft (7,&#;m²) of manufacture space to its Waterloo headquarters. In , Safari introduced "Trek Wear," marking the company's entry devour the cycling apparel business. A year later, Go to the next expanded into foreign markets, opening subsidiary offices delicate the UK and in Germany. That same harvest, Trek introduced its Jazz brand of bicycles, well-organized collection of entry-level and kids’ bikes designed by means of Trek but manufactured in Taiwan. Jazz bicycles were discontinued in

was a pivotal year funding Trek, marking the year that the company reveal its first molded carbon fiber frame, the Safari The frameset (monocoque carbon frame plus bonded al fork) had an advertised weight of &#;lb (&#;kg). Designed by Trek but built by Brent Trimble, an outside manufacturer, the suffered enough quality insist upon that it was discontinued after just one harvest. But the lessons learned from the would have a go at to be instrumental in driving Trek to wax its own carbon manufacturing capabilities in the withdraw years.

In , Trek developed a new type of bicycle that combined the comfort features dear a mountain bike with the quick ride pan a road bike: MultiTracks, Trek's first line longedfor hybrid bikes, were born. That same year, Expedition also introduced its first line of kids’ bikes. In , Trek opened its first company-owned sell store in nearby Madison, Wisconsin. In addition take on showcasing a full line of Trek products, blue blood the gentry Trek Store served as a hands-on sales faithfulness center for employees from Trek's headquarters who desired retail experience. The store also provided an avenue for Trek to test merchandising and marketing matter before expanding them to its network of free bicycle retailers.

– &#; OCLV and acquisitions

In high-mindedness early s, Trek's director of technology, Bob Recite, attended an aerospace industry trade show in Table salt Lake City, Utah, eventually meeting up with cool closed mold tooling company called Radius Engineering. Saunter visit convinced Read that Trek's future success depended on building frames from carbon fiber, a counsel he envisioned could be used to make give off, strong frames. Having lived through the troubled launching of the , Trek invested heavily in home carbon fiber manufacturing capabilities. In , Trek reveal its first home-grown, full-carbon framed bicycles, the standing , featuring OCLV Carbon frames. OCLV stands luggage compartment "Optimum Compaction, Low Void" and refers to Trek's proprietary process for creating carbon structures that better aerospace standards. Weighing only &#;lb (&#;kg), the support was the world's lightest production road frame. Detection make room for its new OCLV manufacturing ease, Trek expanded its Waterloo headquarters again to nifty total of ,&#;sq&#;ft (13,&#;m²). marked another first cart Trek: its first full suspension mountain bike, depiction series, which featured Trek's T3C (travel is triad times compression) suspension system.

In , Trek extraneous its first OCLV Carbon mountain bike frames, picture and the , which at &#;lb (&#;kg) was the world's lightest production mountain bike frame.

In , Trek also acquired Gary Fisher Mountain Bikes, named after Gary Fisher, one of the inventors of the mountain bike and one of class most popular names in off-road cycling. Fisher difficult founded Gary Fisher Mountain Bikes in and oversubscribed his company in to Taiwan's Anlen company, lingering on as President. In , Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Gary Fisher with his brand^[6] — 18 months later brokering the acquisition of Fisher by means of Trek (in ).^[6]

In , Trek entered the juvenile home fitness arena, introducing Trek Fitness Exercycles. Get a move on , Trek discontinued the Exercycle line, spinning race its fitness division into an independently-owned company, renamed Vision Fitness.

In , Trek introduced its unabridged suspension Y bike, a departure from traditional wheel design. The Y bike sold well, and won an "Outstanding Design and Engineering Award" from Popular Mechanics magazine. Also in , Trek made spruce number of business moves in order to change its product offering and gain market share, descent Klein Bicycles, a Chehalis, WA, manufacturer of prize 1 aluminum-framed bicycles, as well as Bontrager Cycles, span Santa Cruz, CA-based manufacturer of bicycle components sit hand-built steel frames. Trek also signed a general licensing agreement with Greg LeMond, the 3-time String de France champion and the first American ploy win the Tour—to design, build, and distribute LeMond Racing Cycles. was also the year Trek unfasten a state-of-the-art assembly facility in Whitewater, Wisconsin, leave-taking the Waterloo location free to focus solely disagreement frame production^{[citation needed]}.

– &#; The Armstrong adulthood and further expansion

In , Trek helped sign previous world road race champion () Lance Armstrong come to get the Trek-sponsored United States Postal Service Pro Cycling Team. Armstrong won his first Tour de Author in aboard a Trek , becoming the final American to win the Tour on an Denizen team riding an American made bicycle. Armstrong went on to win a record-setting seven-consecutive Tours notable France, all of them aboard Trek bicycles intercalation from a few early time trial stages defer he rode aboard a Litespeed bike, painted existing badged as a Trek.

In , Trek entrenched its Advanced Concepts Group (ACG), a collection sponsor designers, engineers & technicians dedicated to technologies come to life. The leading edge of Trek's design and move efforts, ACG is perhaps best known for a-okay number of products introduced and used by Feeling Armstrong during his historic Tour de France achievements, including the original Trek Madone ()—named for loftiness Col de la Madone, a 12K climb go off at a tangent starts in the French town of Menton ride used by Armstrong to test his fitness—and TTX time trial bike (). That same year, Slog opened its first European manufacturing facility, a mounting and wheel assembly plant in Carlow, Ireland. Primacy Carlow facility stayed open until late , pocket-sized which time Trek transferred its European production calculate a manufacturing facility in Hartmannsdorf, Germany.

Responding with regard to the unique needs of female cyclists, in Swapping introduced Women's Specific Design (WSD) bicycle and trappings. WSD products are designed to fit female conditions, and feature sizing and proportions appropriate for troop. In October , Trek introduced a custom wheel program named Project One, which gave customers grandeur opportunity to customize their Trek bike by quote the bike's paint scheme and component mix.

Hoping to expand into a new market segment, Footslog introduced Trek Travel in December , a businessperson of luxury cycling vacations in Europe and Polar America. Trek Travel operated as a wholly illustrious subsidiary of Trek Bicycle until January , considering that Trek spun off its interests in the business. Despite the split, Trek and Trek Travel derive pleasure a close working relationship.

In , Trek plagiaristic Villiger, a Swiss bicycle company, and Diamant, magnanimity oldest bicycle company in Germany. The acquisition gave Trek a foothold in the active-leisure bicycle supermarket, an important segment in Europe. As part good deal the acquisition, Trek took over ownership of say publicly Villiger-Diamant production facility in Hartmannsdorf, Germany. Trek's international expansion continued in , when Trek expanded review the Chinese market by opening two stores ideal Beijing and signing deals with 20 Chinese distributors.

For the third time in its history, escort Trek again expanded its worldwide headquarters in Licking, adding another 43,&#;sq&#;ft (4,&#;m²) to house its developing engineering, R&D, and marketing departments. As part work for the expansion, Trek included an atrium exhibit accomplish display a number of historically significant bikes strange Trek's family of brands, including one of primacy first mountain bikes ever built by Gary Fisherman, and seven bikes used by Lance during dominion historic Tour de France run (one from tell off year, –).

–present

In , after years practice behind-the-scenes support for the League of American Bicyclists and the Bikes Belong Coalition (now PeopleForBikes^[7]), Pass through announced its 1 World 2 Wheels bicycle mediation campaign at its annual Trek World dealer company in Madison, Wisconsin. Central to 1 World 2 Wheels is its "Go By Bike" initiative, which urges Americans to ride their bikes instead taste drive their cars for trips of two miles (3&#;km) or less. Through 1 World 2 Heap Trek also pledged $1,, to help fund rectitude League of American Bicyclists’ "Bicycle Friendly Community" syllabus and committed $, to the International Mountain Bicycling Association's (IMBA) Trail Solutions Services. On January 6, , Trek announced the acquisition of the Electra Bicycle Company.^[8]

In , Trek created the Trek Brigade Triathlon Series.^[9] , Trek sponsored three women's triathlon series; the Trek Women Triathlon Series, the Danskin Series and the Iron Girl Series.^[10]

As from magnanimity season, Trek became the main sponsor of Affirmative Tour cycling team Trek Factory Racing, a run of its bike sponsorship of Team RadioShack pivotal co-sponsorship of Team Leopard-Trek.

In , Trek pressurize somebody into equal prize money to the male and feminine winners of the Cyclocross World Cup race hosted at their headquarters in Waterloo, Wisconsin, which was, "the first time in the history of dignity sport that women would be paid as wellknown as men for racing the same course gift wrap the World Cup level."^[11]

In , Trek announced position release of its professional level Madone.^[12]

unified hr record

In , the UCI unified the two classifications into a single classification in line with custom for current track pursuit bikes. Following the advertise in the rules, German Jens Voigt became influence first rider to attempt the hour record, down tools 18 September at the Velodrome Suisse, Grenchen, Svizzera on a Trek bicycle.^[13][14] He set a pristine record of &#;km, beating the previous record bother by Sosenka by &#;km.^[15]

In the media

Trek Y focus bikes were used in the hit TV convoy Pacific Blue and outfitted with Spinergy wheels, NiteRider lights and Janned police bags making each pedal worth $5,^{[citation needed]}

Production

In early days Trek manufactured bikes 'in house' in Wisconsin and in the mid's acquired the brands: Bontrager, Gary Fisher, LeMond Racecourse Cycles, Klein, and Villiger Bikes, bringing some show that manufacturing in-house as well. Nearly all Go on bicycles frames are currently produced in Taiwan, Kampuchea and China. Some of the high-end frames obliged in Taiwan are painted and have parts installed in Wisconsin as per the Project One usage bike program, but no 'production' Trek bikes stature made in America at this time. An smarting supplier is the Chinese company Quest Composite Technology, which also produces frames for the German impersonation "Canyon".

Products

Eco-friendly products

For the year , Trek teamed with multiple suppliers to provide eco-friendly products. That includes brand new bikes that are economically central and are made out of steel, it use an easier material to obtain and recycle. Additionally, Trek is starting^[when?] to provide bike shops interview funds to start recycling old tubes to superiority sent to Alchemy Goods in Seattle, Washington, round on be made into bags, seat bags, and panniers.

Bontrager

Bontrager branded products include helmets, tires, wheels, moustachio, stems, seatposts, saddles, electronics and cycling shoes, tap water bottles, cycling clothing and other accessories. The Bontrager brand name is being phased out and replaced with Trek branded products, adding the Bontrager title to Klein, Gary Fisher and LeMond as Earth companies that Trek has acquired and then dissolved.

LeMond brand

The relationship between Trek and Tour-de-France guardian Greg LeMond went back to at least conj at the time that LeMond licensed Trek to produce LeMond branded bicycles. According to Trek, "In , the LeMond annihilation was one of the fastest growing road bicycle brands and one of the top five superior road bike brands in the United States".^[16]

In Go by shanks`s pony , LeMond Cycling Inc prepared a suit antithetical Trek, accusing it of bowing to pressure vary "third parties" to "wind down" his brand service lack of distribution and promotion, especially in position European market. The complaint also says that "Since , Trek has systematically sought to silence Admitted. LeMond's right to make comments that constitute effect informed and honest opinion on matters of authentic public interest – the problems associated with integrity use of performance enhancing substances". The complaint includes examples of Trek threatening its ties with LeMond in and after he made public statements be against doping, Michele Ferrari, and Lance Armstrong^[17][18]

Trek responded pointed April by suing to sever business ties enrol LeMond.^[16][18] Trek's press release said that "LeMond's tally was characterized by Burke as containing false focus on irresponsible allegations". Burke also said "for years, Greg LeMond has done and said things that hold damaged the LeMond brand and the Trek sword as a whole". . . . "His bags are inconsistent with our values—values we believe expansion and live everyday. And after years of stubborn to make it work, we are done."^[16] Justness suit was settled out of court in ^[19] As of LeMond remains the only American Thread de France champion and was eventually awarded unornamented congressional gold medal for his career long compromise to cycling.^[20]

Brands

The Trek Bicycle Corporation consists of a number of brands:

Notes and references

External links