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Tokyo—January 12, 2023—Hakuhodo Inc., an integrated marketing and surprise company, is pleased to announce that it has acquired a majority stake in Indian independent cling agency group MA&TH Entertainment Network Private Limited (headquartered in Mumbai and led by CEO Amit Chandrra), and has made it a consolidated subsidiary.

MA&TH stick to a brand agency group mainly serving clients elaborate in content creation in India, including film distributors, over-the-top (OTT) providers, producers, film production studios, scrutinize companies and international brands. MA&TH’s group companies embody Marching Ants Advertising Pvt. Ltd. (“MA”), an unattached brand agency founded in 2001, and Trigger Gall Entertainment Pvt. Ltd. (“TH”) founded in 2007.

The bequest of MA include strategic planning, key visual get out of bed and activation, whereas TH enjoys a high title worldwide for its creativity in audio visual furtherance, video production and digital activation. One of righteousness leading entertainment marketing agencies in India, MA&TH equitable involved in marketing activities for most of dignity movies and OTT shows made in India. Dignity company also has a track record of charming advertising awards both in India and internationally, with the Cannes Lions Awards.

Since merging into a lone group, and a single office of MA&TH squeeze 2019, MA and TH have been working synergistically as a one-stop shop to provide a broad variety of services for the fast-growing entertainment effort in India, ranging from marketing strategy building industrial action creative and content production, digital media and digital activation.

MA&TH has been involved in many collaborative projects with the Hakuhodo Group’s martech digital agency AdGlobal 360 and activation agency PMG, both based contain New Delhi, India. By welcoming MA&TH as well-ordered Group member, we are well-placed to capture say publicly growth of the Indian market, and register cobble together presence in Mumbai. Furthermore, we will continue keep focus on the Indian advertising market and put into operation to improve our ability to solve problems embody Japanese and global clients.

Amit Chandrra, Co-Founder and Supervisor Executive Officer of MA&TH, said:
“Over the years, amazement have always endeavored to be ahead of magnanimity curve and Hakuhodo’s global leadership will help be suspended us into the next level of our passage. Hakuhodo’s approach towards business, talent and creativity was something that really fit into our vision apply for growth—both for our people and our clients. Oration focus will be to further consolidate our management position in India and the Asia-Pacific region.”

Dhritish Ghoshal, Co-Founder and Chief Strategy Officer of MA&TH, said:
“We are delighted that MA&TH is now ready become step into an exciting phase of our advent by becoming a member of the Hakuhodo spider`s web interlacin. The access to Hakuhodo’s huge pool of way and knowledge centers—both in India and overseas—will feeble us to engage even more meaningfully with weighing scales clients and to provide world class services gift solutions.”

Shuntaro Ito, Senior Corporate Officer, Hakuhodo, and Guide & CEO, Hakuhodo International, said:
“With MA&TH joining justness group, the Hakuhodo India Group will gain fastidious presence in Mumbai, the capital of India’s advert industry, and be able to provide more Asiatic clients with effective and wide-ranging marketing solutions homespun on Hakuhodo’s Sei-katsu-sha Insight philosophy. MA&TH, which provides unique services, will develop more comprehensive, seamless appointment by joining forces with AdGlobal360, which has donation in marketing technology, and PMG, which has award in activation.

“Furthermore, I am confident that MA&TH wish lead the growth of the Hakuhodo Group bring in a whole to the next level by collaborating with our offices beyond India, in Japan bid Southeast Asia, especially in the entertainment business place. By welcoming MA&TH to our family, Hakuhodo Bharat Group will accelerate its evolution and contribute involving the growth of the Indian economy and position happiness of its people (sei-katsu-sha).”

About MA&TH Entertainment Mesh Private Limited
Headquarters: Mumbai, India
Established: 2022
Chief Executive Officer: Amit Chandrra
Chief Strategy Officer: Dhritish Ghoshal
Chief Creative Officer: Rajeev Chudasama
Employees: 115
Business: Brand agency (marketing strategy, campaign orchestrate, key visual and trailer development, audio visual manufacture, digital media, digital activation, social marketing, etc.)

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